On June 24, 2013, W Hotels of New York, in collaboration with STOKED.org present “W Room and Boards”, a charity project inspired by New York City culture. Former Pro Action Sports Athlete turned Creative Director Ray Mendez (works include Will.i.am, Lady Gaga, and 50 Cent) has curated five designers - David LaChapelle, Zana Bayne, Cope2, Amar'e Stoudemire, Cara Delevingne - to create skateboards inspired by New York’s endless energy and their own personal New York experiences. Interactive Skateboard Art Displays showcasing the artists' work were provided by NOIZYBrands.com and on display at all of W Hotels of New York locations.
Supporting STOKED.org, W Hotels of New York will offer ‘Room & Boards’ bespoke packages for guests from June to December that will include free skate board rentals and an interactive custom board display to learn more about the designers. The skateboards will also be available for purchase online at whotelsofnewyork.com/wboards. Minimun donation prices start at $500 for originally designed collector’s item boards, and limited edition graphics prints at $50. 100% of proceeds of each purchase will go to further Stoked.org’s work in promoting personal development, academic achievement and healthy living to under-served youth of NYC through action sports culture.
In addition to curating the project, Mendez & his Parlour Productions team (Producer – Jerry Chu & Cinematographer – Andrey Piontkovski) also filmed a series of vignette style documentaries/shorts profiling the contributing artists as well as a music video featuring the group Ninjasonik (Telli Federline & Jah Jah Brown). The music video/promo film focuses on Jah Jah riding the skateboard designed by Cope2 around each of the W Hotels of New York properties and leading his crew on an all-night non-stop party at each of these locales. These unique shorts can be viewed at whotelsnewyork.com/wboards in the “Watch Me” section where viewers can explore the ‘journey’ and inspirations of David LaChapelle, Zana Bayne and more. Says Mendez, "Having been involved in youth culture, action sports & media for the past 20 years the W Room & Boards project embodies all my passions - music, sport, design, film, fashion and the pulse of NYC."
Behind The Scenes of the Ninjasonik Music Video Shoot for the #WBoards Project.